Quality Track International

Group Sales Market Intelligence

Challenging market conditions intensify the need for good competitive intelligence. GroupMetrix is designed to uncover competitor pricing and selling strategy.


Customers are aggressively seeking price reductions. 68% of properties surveyed indicated
 that they “shop the competition” for group rates on a regular basis. However, when shopping for competitive pricing and strategy the methodology employed must reflect the true market environment.

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Today's Highly Competitive Group Market

The shopping methodology must reflect a realistic price-resistant position
so that any pricing and strategy obtained reflects true market conditions.
The GroupMetrix methodology employs realistic
shopping scenarios that include aggressive
price-resistance responses to quotes.

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